Click here to download now, my compliments!  -->>  Headline Bank Greg Writer

If you follow the same steps I use and the same 'writing logic', I'm pretty confident you'll be turning out much better letters than even I could write! This is the same 5 steps I've used for the past 4 years marketing online with great success, I'm sure you can use them, too. Enjoy the ecourse!

-----------How To Build Killer Sales Letters In 5 Steps!-------------

STEP 1: Your Headline Is Most Vital--Work Hard On It!

Your headline is the most important part of your web site copy. Because of this, it is imperative that you get it right the first time you roll out ads that bring interested buyers to your web site.

Personally, I've messed up a lot over the years writing headlines, but somehow my copy always got me through. These days since there's so much web copy for your prospects to read, your headline must be a real Killer to get them to read further into your sales copy.

Without a great headline, 79% of web readers will pass through your site WITHOUT giving one glance to the rest of your copy. If your copy is KILLER and your headline is weak, you will lose sales. Take it from one who's been there and done that with BAD headlines!

I will not presume to teach you everything there is to know about writing headlines in here, however, I will give you a few hints I've learned myself.

A colleague of mine, Yanik Silver of Instant Sales Letters says that for you to get Killer headlines that work, first make them sound POSITIVE. Leave negative sounding copy until the end when you have asked for the order. He says it's best to draw people into your copy with a promise of something they can immediately gain and not something they may lose.

That's very sound advice. Positive (Strong Promising) Headlines have been used successfully for years. So take a cue from that and Model what works.

That takes us to the second most important thing you must know about writing killer copy..

STEP 2: Always Model What Works!

97% of your prospects will probably react the exact same way to your copy as any other good copy on the internet. That's why direct marketers in general can record sale after sale after sale.

If you see a letter that appears to be pulling in a great response, this tip is a sure-fire way to clone the same response at your own web site.

When I say "model what works" I don't mean "copy people word for word". I mean open your eyes and pick out those parts of a letter that appear strong and rich in emotion and are good reaction getters.

I remember when I wrote my very first web site sales letter. I had never published any letter till that day, but the first day I uploaded it, I closed my first sale. Several more sales came in that first week alone. People were sending me email upon email commenting on what a great letter I had.

It was hard for them to believe that someone yet unknown at that time could write such killer copy.

"Where had I been all this time?" The answer to that is why YOU are reading this report right now...

I was learning. I read and researched and visited the sites of the "top guns". I also used one of my best marketing weapons which is to NOT listen only to what is being taught, but to actually MODEL what is working for those who know what they are doing!

I didn't really put much of what I read into practise, though I took bits and pieces here and there. I was mostly interested in web sites that had copy that made ME buy or otherwise take action or feel a sharp emotion that MADE me WANT to order right now!

I simply studied those letters and saw what was working for them. What made ME react the way I did? What did I like most about a particular sales letter? Why did I continue to scroll down and read on and on into this person's copy? What held me spell bound?

Those where the questions I asked myself as I read through letter after letter of the greats, that appeared to work wonders.

I simply modeled my site copywriting style after those I already knew worked. I really didn't try to re-invent anything (though I often twisted & tweaked something to make it work even better).

What I mostly did was check what those greats copied from greats before them and those before "them" a hundred years ago and simply applied what had been working for centuries directly to MY own copy.

Like I said, I improvised a little every now and then, twisting something or the other until it seemed perfect, even better than those I was modelling. But the main point was that instead of just reading copy article after copy article and hoping to find a real secret, I took to the net and modeled those sites that had copy after my own heart. Copy that already worked and was pulling in sales in truck loads daily. Copy that worked day in and day out.

And then I used the same techniques in THOSE letters to make my own copy sizzle and sell!

I did not steal words or steal any phrases, all I did was apply a thought I saw that made me JUMP or made my hair stand on end, and took it to mix with my own style of writing. And voila!

I've since become one of the best non-professional copywriters today. This takes me to my next point in this ecourse... which we'll be talking about tomorrow. Watch for it!

 STEP 3: Always Write From Your Heart. Let Your Writing Flow.

Don't think of what you're writing, just WRITE it. Do this and you'll be almost 100% gauranteed of great copy that makes sales almost non-stop!

What do I mean by the latter statement? I'll show you what I mean by giving you some live examples.

A friend of mine (name withheld) who usually complains about being totally inept at writing copy to sell his products wrote me a spell binding email last night.

His email was emotional. It touched me, made me want to reach out a hand and say how much I was truly sorry for all the pain he was telling me about which he faced as a beginning marketer. I was made to read, mouth agape, wondering how come someone that said he was horrible at writing copy could make me read every word of his 600 word email and not skip any parts from boredom?

How did he manage to do that? How did he keep me spell bound throughout his email to me? It's simple. He wrote that email out of a necessity to write. He was hurt, he felt pain when memories of the story he retold came to him. All he did was SAY what made him feel bad. He simply retold his story the way his mind re-played it to him.

He never stopped for one minute to THINK about what he was writing. He was telling the truth. He himself was so touched by his writing that he didn't stop to even THINK until there was absolutely NOTHING more to say!

He wrote to me with emotion and in some magical way, those emotions he felt a thousand miles away when he wrote, transferred into his writing and made me feel the tears and the sorrow of his story only from READING the unadulterated words of this hurt and pain-stricken fellow.

My point is this. When you write copy, you should write it in the same manner. Let yourself come out into your copy. Don't THINK first before you say what you feel will sell your products. No. Write to people the same way you truly, really feel about your products or services.

If you are excited (and you should be with a good product or service), do not drown that excitement by following RULES for writing great copy. No!

Stop doing that! Forget the rules! They do not exist! Only you, your product, its benefits (what it can do for people that other products can not match), the person you are writing to at that very moment is who need to think about!

Think about nothing more than putting your excitement down in the words that come to you as you sit to write your copy! Do not THINK before your write. Do not dissolve your real emotions with words that you picked from another web site or web copywriting book.

Write exactly as the words come to you and then only after your real emotions have been laid out in truth, can you follow through to the next step which I will show you tomorrow. Watch for it!

STEP 4: Edit Your Sales Copy Like Your Life Depended On It!

Edit your writing by taking each word and scrutinizing it till you're convinced it fits in perfectly with the previous word and blends beautifully into the next word after that.

In short, edit your sales copy like your life depended on every word (in a way it does:). Just be sure to edit everything you write so that every single word on your page flows flawlessly into the next word. This will bring out the MAGIC hiding in your copy!

Make certain (by reading and re-reading and re-reading), that every phrase, paragraph, sub-headline, even punctuation mark, works to LEAD your reader right into the next part of your letter.

I'll just cut this short and say this. When you edit a sales letter you want to use to really sell something, you're not editting for grammar or to win a Nobel Prize for your writing skills.

You're writing to make the sale. You're writing to convince your reader they are NOT wasting their time listening to you.

The way you want to do that is to make sure every single word, every single phrase, every single paragraph, every single sub-headline, packs a solid punch.

To get that, edit that letter till you wear yourself out. Make sure there's nothing more you can do before you upload it to get sales. Do this and you can almost always guarantee that you WILL make sales from that letter -- for certain.

 STEP 5:  Use ONE PAGE Sales Letters As Much As Possible!

Avoid cutting up your copy. Use ONE PAGE sales letters as much as possible.

Now this is not a rule, it's just a good piece of advice from both my extensive marketing experience and the exact way I and hundreds of others react to web site copy.

I've tested 2 types of letters. The long straight copy and the broken copy.

The long sales copy out matched the broken style by 10:1. It's like I said, broken copy may work. But long straight copy works 10 times better. Why lose 900 more sales that you could have made for every 1000 visitors?

Why? It's like I said, ONE PAGE copy works 10 times better than broken copy.

The Exception That Disproves The Rule:

If you have A LOT of important stuff you want to discuss with your readers you can probably bend this rule and still get a huge response.

A few of the top money-makers I know make money with broken copy, but these are rare.

A Matter of Personal Choice vs. Market Demand:

If I had the choice it's much easier for me to set up a one page web site and it's much easier for many of my readers to scroll down and get all the excitement in one straight page. This is what works with my prospects.

If in doubt, don't be afraid to TEST your market to see what they react best to. Sometimes TESTING really is the only way to know what works.

Bottom Line: I suggest you always use these 5 steps to write your own spell-binding, sales generating web site and email copy. This stuff works.

To your copywriting success!