This last weekend I attended an event my friend Ken McArthur puts on called Impact and I ran into a copywriter friend named Trevor Crook.

He shared with me 8 words that can kill sales if these words are used in your copy on websites, or any marketing material.

Word #1 - Learn - No one wants to learn, we would rather love to Discover

Word #2 - Tell - We don't want people to tell us stuff so replace with Reveal

Word #3 - But - This is just not a good word to use!  Try How Ever

Word #4 - Buy - Don't ever use the word buy, replace with Invest, Claim, Reserve

Word #5 - If - We must not use words that leave room for doubt, replace with When

Word #6 & #7 - Things & Stuff - We can use words that are not specific, try Tips, Tricks, Techniques

Word #8 - That - Use Which ad this instead.

Ok so there you have it.  Check your copy and make the changes and look for an increase in conversions!